Posts Tagged ‘Heidi Beirich’

SPLC — Great “Wall of Tolerance” Scam

April 4, 2016

Last October, we first noted that one of the Southern Poverty Law Center’s most cynical fundraising gimmicks, its long-running “Stand Strong Against Hate” map was conspicuously absent from the company’s web site.

The gimmick was elegant in its simplicity. By simply clicking a link on the SPLC web site you could demonstrate your commitment to “stand strong against hate,” and to “stop the racist backlash from infecting your community.”

StandStrong

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In return for nothing more than your name, address and email address, you fought the good fight by becoming a digital pinhead on an interactive map. By moving the cursor over your pinhead your first name and last initial would pop up magically.

“Bob J., Chicago”

How exactly this “stood up to hate” was never explained. In the meantime, your personal contact information went into the SPLC’s massive database, where it would be added to the company’s mailing list and turned over to their growing team of professional fundraisers.

As mentioned, it was a simple but effective gag, and no doubt brought in a lot of new donors and donor dollars, but the company seems to have retired it in 2015.

Today we stumbled across a parallel SPLC fundraising ploy that is every bit as simplistic as the “Stand Strong Against Hate” ploy, but takes the game to a whole higher level.

In this morning’s RSS roundup of articles about the SPLC was a press release written by one of those “exclusive” public relations outfits that target individuals, usually professionals, offering to polish up and pad out their resumés, in exchange for an exclusive fee.

This particular gentleman is an attorney, practicing law somewhere Down South. We’re going to change his name here to protect his identity, but the final line of his press release reads:

“In 2005, Mr. Smith was awarded the Wall of Tolerance Certificate by the Southern Poverty Law Center.”

We are embarrassed to admit that, even after “tracking” and studying all things SPLC for the past seven years, we had never heard of the company’s “Wall of Tolerance” and had to learn more about it.

Our first thought, quite naturally, was that, like most nonprofit fundraising ventures, which might feature a “Golden Circle” or “Leadership Club” tier for their top donors, the SPLC was simply recognizing Mr. Smith for handing over the big bucks year after year.

But we were wrong…

According to the SPLC website:

“The Wall of Tolerance digitally displays the names of more than half a million people who have pledged to take a stand against hate and work for justice and tolerance in their daily lives.  Their names flow continuously down the 20-by-40 foot wall within the Civil Rights Memorial Center in Montgomery, Alabama.”

Wall of Tolerance

In order to get your name on this auspicious digital billboard you must first swear a solemn oath:

By placing my name on the Wall of Tolerance, I pledge to take a stand against hate, injustice and intolerance. I will work in my daily life for justice, equality and human rights – the ideals for which the Civil Rights martyrs died.

Half a million people have taken this pledge to honor “the ideals for which the Civil Rights martyrs died,” or did they?

While searching for information about the Wall of Tolerance we came across this blog post on the Democratic Underground website in which Mr. Joshua Allenberg expressed surprise to have received the same certificate of appreciation and had his name added to the wall, even though he’d never heard of the award and wasn’t even sure when, or even if, he had made a contribution to the SPLC. If he had, it wasn’t much.

At any rate, he never took a pledge, solemn or otherwise. Maybe getting on the wall is easier than it seems.

I just got an envelope in the mail addressed from author Toni Morrison. Enclosed was a form letter, a solicitation for a donation, and a Certificate of Appreciation. Now I typically donate 20 bucks here and there from organizations who send me mail, and I kind of lose track. So, what I got is:

Certificate of Appreciation
presented to 
Joshua Allenberg

In recognition of an important contribution to the ongoing fight against hatred and intolerance in America. The name shown above will be added to the Wall of Tolerance in Montgomery, Alabama, to provide inspiration to all of those who choose to take a stand against hatred.

Thank you for taking a stand.

Morris Dees, Founder
Southern Poverty Law Center

Does anybody know where this came from? 

The answer was swift in coming when several other posters figured out that the SPLC got Mr. Allenberg’s name from a mailing list purchased from the American Civil Liberties Union (ACLU). Mr. Allenberg’s certificate was signed by SPLC founder Morris Dees and author Toni Morrison. Earlier iterations of the document were co-signed by Rosa Parks.

The certificates are accompanied by several sheets of return address stickers bearing the honoree’s name and address, one of the oldest fundraising gimmicks in the book, but still quite effective among that segment of the population that still sends a lot of snail mail, i.e., the elderly.

Directly below Mr. Allenberg’s web post was a piece by SOFII, the Showcase of Fundraising Innovation and Inspiration, an organization that rates and reviews fundraising pitches. Here are a few of the more telling comments about the Wall of Tolerance campaign:

SOFII’s view

The Southern Poverty Law Center, who launched this campaign, is a hugely impressive organisation with a long and well-deserved reputation for effective donor development.

Though we don’t have the results, we think we can presume that this direct mail capital appeal must have worked really very well.

Merits

This is one of the most moving and long-lasting donor involvement campaigns in the USA and represents some of the best that the direct marketer’s art can produce.

“Some of the best that the direct marketer’s art can produce.” And why not, the man behind this PR campaign is none other than Morris Dees, who made millions in the direct mail-order business in the 1960s before opening the SPLC.

In 1998, Dees was inducted into the Direct Marketing Association’s “Hall of Fame,” not for his civil rights work, but rather for his prowess in direct mail fundraising. Mr. Dees is an undisputed master of the sales pitch.

We have to admit that it’s impressive to see and definitely as fine an example of a master-level fundraising tool as we’ve ever seen, as this short Youtube video demonstrates. You gotta admire the craftsmanship:

 

 

While the video notes how people can add their names directly to the wall from SPLC’s civil rights theme park, no mention is made of whether one’s contact information is a prerequisite for the honor, but if SPLC history is any guide, you can make book on it.

Another direct mail fundraising industry web site, DonorPowerBlog.com had this to say about the Wall of Tolerance “donor acquisition kit”:

“Can you overdo recognition of a donor? I don’t think so. There’s a donor acquisition kit out there that tries.”

One final example of just how cynical this marketing ploy is was demonstrated by one other web posting in our search results. Marcus Epstein posted on the VDARE website that he too had been honored by the SPLC for his “important contribution in the ongoing fight against hatred and intolerance in America”

Not only does the SPLC consider the VDARE website so heinous that it deserves its own page on the company’s website, but Mr. Epstein himself, that great benefactor and paragon in the “ongoing fight against hatred” was found worthy of an entire article by the SPLC’s own Heidi Beirich, for allegedly being an arch-racist, and yet he is eminently qualified to be enshrined for all time on the company’s Wall of Tolerance.

Apparently anyone with a postal address can receive a “Wall of Tolerance” certificate and get their name on the electronic billboard in the hope that they will make that crucial first donation.

So much for pledging to support the “ideals for which the Civil Rights martyrs died.”

What an exclusive honor.

SPLC — Hate Map 2016 — Incredible… Literally

March 16, 2016

It’s March again, meaning that the Southern Poverty Law Center has released its latest “Hate Map” fundraising tool, and as always, Watching the Watchdogs is ready to have a look at the numbers, something nobody in the Media or government seems to want to do.

First, the usual warnings, definitions, provisos, etc.

  1. When the SPLC releases its Hate Map fundraising tool it refers to the alleged count for the previous year. In short, the 2016 Hate Map reflects the totals claimed for 2015.
  2. There is no legal definition for “hate group,” meaning that even the FBI does not, cannot designate “hate groups,” but somehow a private “advocacy group” can, and does, at will.
  3. Even the SPLC doesn’t have an actual definition for “hate group,” beyond the claim that “All hate groups have beliefs or practices that attack or malign an entire class of people, typically for their immutable characteristics.”In other words, “Hate groups say mean things about other groups.”

     

  4. The SPLC makes no linkage between “hate groups” and hate crime. Mark Potok, the company’s Public Relations guru has gone on the record repeatedly to say that “Our criteria for a “hate group,” first of all, have nothing to do with criminality, or violence, or any kind of guess we’re making about ‘this group could be dangerous.’ It’s strictly ideological.

That being said, let’s dig into the 2016 Hate Map. Fresh tripe, anyone?

All good things must come to an end and it is true of the Hate Map’s recent downward trend. Over the past few years the “hate group” count has been on a steep and steady decline, despite Mr. Potok’s dire predictions of “explosive growth” in the number of “hate groups” due to the election of President Obama and the tanking economy.

Hate Groups 2015

Source: SPLC

Initially, we attributed the drop to Mr. Potok’s successor at the helm of the Hate Map, Dr. Heidi Beirich, who is no doubt wise enough to realize that Potok’s ludicrous claims of ever-increasing “hate groups” were due to collapse under their own ridiculous weight. The recent rise, however, may point to other causes.

Endowment 2015

According to the SPLC’s most recent IRS Form 990, the company’s cash-on-hand Endowment Fund, which enjoyed an increase of 94% since the election of President Obama and despite the tanking economy, went flat last year, showing the first loss since Bernie Madoff moved into public housing.

It seems that the $8 million-dollar “non-profit” the company enjoyed last year, over and above operating costs, was nearly entirely consumed by an $8 million-dollar investment loss on the Endowment Fund, which actually contracted by a few thousand dollars.

What to do when profits are down? Goose the Golden “hate group” Goose, maybe? It has always brought home the bacon in the past, as the graph indicates.

We’ll speculate more on the Endowment Fund in an upcoming post. Let’s get back to the Hate Map.

Of the 892 “hate groups” the SPLC is claiming for last year, it provides exactly no information a journalist or researcher could use to verify the data. We know these groups are really, really out there because Mr. Potok tells us they are out there. Honest.

In fact, Potok and Beirich haven’t even bothered to come up with a location for 175 of the alleged groups, or 20% of the total. This embarrassing gap of “hate groups” unaffiliated with any known city or town is merely the latest in a very long history.

In 2011, 247 of Potok’s 1017 alleged groups were not affiliated with any known city or town, or 22% of the total. In 2012 it was 195 out of 1007, (19%), and 137 out of 784 groups in 2013, (17%). In 2014, 194 of the 734 alleged groups could not be located on any map, (26%). 

And yet, friends, the Media and the government swallow these “hard facts” as fast as Mr. Potok can whip them up.

And Mr. Potok doesn’t deny it. He doesn’t have to. When Watching the Watchdogs had the opportunity in 2011 to ask Mr. Potok directly about the accuracy of his “hate group” numbers, on camera, the he was amazingly candid in admitting that his figures were “anecdotal,” “an imperfect process” and “a very rough estimate.”

Speaking of rough estimates, last year Potok attributed 40 “hate groups” to New Jersey, giving it the fourth highest total in the country and leading Mark Pitcavage, Mr. Potok’s opposite number at the Anti-Defamation League, to tell the newspapers that “The SPLC’s counts are wildly inflated. They claim groups where there are none, or just one or two individuals.”

It’s pretty sad when you own brother-in-arms calls you a liar, Mr. Potok.

But numbers don’t lie. Or do they? After being publicly outed by the ADL, Mr. Potok magically reduced New Jersey’s “hate group” total from 40 to 21 overnight, mostly by simply erasing 14 out of 15 chapters of the “AC Skins” off the chart with his shirtsleeve.

AC Skins

Not to worry. Mr. Potok loses “groups” all the time. In 2015, his Hate Map warned us that 8 chapters each of the Free America Rally and the White Boy Society were out to get us, not that he could identify a single city or town where these threats to society were lurking. By 2016, not so much.

Free America

Sixteen desperate “hate groups” magically disappeared overnight.

The Council of Conservative Citizens had a rough year, losing more than half of its chapters with the click of a mouse. Fortunately, St. Louis is still conservative enough to keep two distinct chapters up and running.

CCC

And while the number of known chapters of the Aryan Strikeforce “exploded” by a phenomenal 100% last year (from 1 to 2!!), the number of unaffiliated chapters dropped by 39%, from 18 to 11.

2016 Strikeforce

A similar tale for the Aryan Terror Brigade. “Explosive growth” of 100% in known locations (from 0 to 1), but “terror”-izing shrinkage in the number of unaffiliated groups from 16 to 2. A drop of 88%!!

2016 Terror

Things are a little better for the National Socialist Movement (though we still can’t get this one all in a single image). While the number of known chapters has dropped by three, the number of unaffiliated chapters is holding rock steady at 29.

NSM1

NSM2

Seriously, folks. Mr. Potok cannot locate 29 out of 46 alleged chapters of the NSM, that’s nearly TWO OUT OF THREE, friends, and yet Potok still counts ’em and the Media, and more importantly, the donors, still believe it.

In the same online interview in which Mr. Potok talks about ideology (linked above), he makes this comment:

“I think a lot of people feel, ‘Oh, groups like the Southern Poverty Law Center, they find, you know, the two hundred Nazis running around the country, they build them up into great big groups, they make a big deal about it and then ask for your money,’ right? In other words, it’s kind of a scam. You hype up this little tiny threat into something scary, uh, and then go and try to make money off of it.”

Well, Mr. Potok? YOU’RE the guy who put a chapter of the NSM in nearly every state but cannot locate two-thirds of them on your own map. What are rational people supposed to think?

This is the same interview where Mr. Potok makes this telling statement:

“People think, you know, that it’s all about, sort of, defending poor people, and that’s not really, exactly what our mission is.”

Well, gee, Mr. Potok. Where in the world would people get that idea? It definitely didn’t come from us.

 Obviously, you can’t rack up loss after loss and still claim “a 14% increase” for this year, so let’s see where some of this growth occurred.

While Mr. Potok mislaid six of the Original Knight Riders chapters he had located previously, he made up for it by adding twice as many empty slots to the count.

Original

Thirty-one chapters of the United White Knights made their debut this year.

United

And the Texas Knights picked up 21 new chapters.

Texas

Interestingly, 13 communities picked up one of each. Maybe the Klan is getting into franchising. You open a McDonald’s on one street corner and before you know it, someone is building a Burger King across the street.

Both

Speaking of franchises, while the Blood and Honour skinhead organization took an 80% hit last year…

BloodAndHonour

…Thirteen chapters of the Blood and Honour Social Club popped up out of nowhere. Actually, it looks like 12 of those new chapters are still nowhere. Still, a “social club” has a real franchise chain ring to it, like an Applebee’s or a Hooters.

BandHSocial

The list goes on and on and these incredible gaps and gaffes are right out in the open where anyone with an interest can find them. All we did was copy the data from the Hate Map webpage and dump it into a spreadsheet. Rocket science this is not.

We’ll leave you with one last factoid that gets dutifully buried in every new iteration of the Hate Map fundraising tool, the breakdown of the threats to the nation by category:

BlackSeparatist

As we have noted here over the past few years, when you break the largest groupings down by category and strip out the unaffiliated phantoms, according to the Southern Poverty Law Center, the biggest category of “hate group” in the nation is once again Black.

How many donors realize that when they send in their money?

Not only do Black “hate groups” significantly out number every other category, respectively, according to Mr. Potok’s numbers, but 80 of those chapters are from the Nation of Islam, a decidedly Muslim organization, meaning that Muslim “hate groups” outnumber Anti-Muslim groups by more than two to one.

And if you look at Mr. Potok’s rag-tag bunch of Anti-Muslim groups they are almost entirely one-man websites, something the SPLC claims it doesn’t count. The one notable exception, and our personal favorite, is Casa D’Ice… which is actually an Italian restaurant on the outskirts of Pittsburgh. “Oh, the humanity!”

SPLC 2016 – Celebrating 45 Years of “Whites Only” at the Top!

March 4, 2016

Spring is in the air, which means it’s time to have a look at the Southern Poverty Law Center’s latest financial reports.

While there have been some significant events surrounding the company’s bloated Endowment Fund, (to be examined in a future post), and the usual deck chair shuffling on the “Hate Map” fundraising tool, (also to be explored shortly), Watching the Watchdogs has determined that, once again, the Senior Executive Staff of the SPLC is all white, just as it has been every single year since the company opened for business in 1971.

Not a lot of other multi-million dollar companies can claim an unbroken 45-year streak of whites at the heights. Even the NBA and NFL had to give in eventually.

So, according to the SPLC’s tax return for the fiscal year ending October 31, 2015, its IRS Form 990, posted on the company’s website, here are the senior execs for the year:

2015 Execs

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If they look vaguely familiar, it’s because these are the same people from the previous fiscal year. The only thing that has changed are their salaries:

2016 Salaries

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Looks like a little something extra for everybody, except poor David Utter, for some reason.

A couple of minor notes are in order. Wendy Via is enjoying her fourth consecutive raise in the $19,000 to $20,000 range. It seems that Development (read: Fundraising) is as good as ever.

Jerri Katzerman and Lisa Sahulka are newcomers to the company, as we mentioned last year, and so they are being eased into their actual salaries gradually.

Ms. Sahulka in particular only pulled down $53,000 in her first year as Chief Operating Officer, a fraction of her predecessor’s pay. Michael Toohey earned $148,000 that year as COO, and $234,000 the year before that. Not bad for a guy who quit the company the year before! Expect Ms. Sahulka to get another generous pay bump this year.

Last year marked the debut of Heidi Beirich into the ranks of the company’s highest paid officers, though she has been with the company as long as Public Relations Guru Mark Potok, doing pretty much the same job. Wonder why his raise was $5,000 more than hers?

And we’ve included Maureen Costello for the second year, even though her salary is unknown and she is not listed on the Form 990 as one of the highest paid execs. Ms. Costello heads up the SPLC’s Teaching Tolerance department, which purports to promote diversity in the K-12 classroom.

In 1994, two reporters from the Montgomery Advertiser, the SPLC’s hometown newspaper, noted that not only were there no minority executives at the Center, but that Teaching Tolerance was staffed entirely by whites at that time. You can read the full text here.

Equal treatment

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Though the staffing at Teaching Tolerance has hopefully diversified over the decades, the leadership has remained completely white, except when Lecia Brooks was allowed to sit in temporarily as a caretaker until Ms. Costello could be hired, a position not even mentioned on Ms. Brooks’ company bio page.

With nearly 300 employees, more than $54,000,000 in revenues for each of the past two years, and more than $302,000,000 in cash-on-hand, what possible excuse can Messers Dees, Levin and Cohen make for keeping minorities out of the company’s Executive Suite for FORTY-FIVE consecutive years running?

We can only think of one reason, and it stinks…

Employees

 

SPLC — 2015 “Hate Map” — Nothing Adds Up… As Usual

November 20, 2015

 

“Better late than never,” we always say. While the folks at the Southern Poverty Law Center released their annual “Hate Map” fundraising tool right on schedule last March, we at Watching the Watchdogs are just now getting around to having a peek under the hood. As usual, nothing adds up.

2015-Hate Map _ Southern Poverty Law Center

Longtime Watching the Watchdogs readers may want to scroll down to the numbers section of this post, but at this juncture, a recap for the benefit of new readers is in order:

There is no standard or “official” definition for “hate group.” There is no legal definition, which is why the FBI doesn’t designate “hate groups.” Even the SPLC doesn’t have a firm definition for the term, and what boilerplate language they do attach is contradictory and/or flat out false, and this, friends, is entirely intentional. Here’s what the company has to say on the subject:

“The Southern Poverty Law Center counted 784 active hate groups in the United States in 2014. Only organizations and their chapters known to be active during 2014 are included.

All hate groups have beliefs or practices that attack or malign an entire class of people, typically for their immutable characteristics.

This list was compiled using hate group publications and websites, citizen and law enforcement reports, field sources and news reports.

Hate group activities can include criminal acts, marches, rallies, speeches, meetings, leafleting or publishing. Websites appearing to be merely the work of a single individual, rather than the publication of a group, are not included in this list. Listing here does not imply a group advocates or engages in violence or other criminal activity.”

Let’s take a moment to unpack this content systematically.

“The Southern Poverty Law Center counted 784 active hate groups in the United States in 2014. Only organizations and their chapters known to be active during 2014 are included.”

It should be noted that when the SPLC releases its annual “Hate Map,” usually in the month of March, it refers to the count for the previous fiscal year (with the accent on fiscal). For the past decade, the “Hate Map” tool was the work of the SPLC’s Public Relations Guru, Mark Potok, but in recent years the map has alluded to another hand at the wheel, Mr. Potok’s successor, Dr. Heidi Beirich.

Why the map should be static in the Age of the Internet has always been a mystery. For example, if a hundred new “hate groups” should spring up like mushrooms on April 1, the donors and the world at large would not know of the dire threat for an entire year.

There is no good reason why an online map cannot be dynamic, showing up-to-the-minute information every time you visit the website, other than the fact that the entire purpose of the “Hate Map” is not to inform, but rather, to persuade.

As for “only organizations and chapters known to be active,” we’ll have a look at that claim shortly.

“All hate groups have beliefs or practices that attack or malign an entire class of people, typically for their immutable characteristics.”

This statement is as close as the SPLC comes to an actual definition for their lucrative “hate group” brand, as it is also as far as the company is willing to stick out its neck. The term “attack or malign” is deliberately vague and subjective, and pretty much what you’d expect coming from a company run by lawyers. The phrase is deliberately subjective, meaning whatever the SPLC intends it to mean, depending on the audience at hand.

And when you come right down to it, the SPLC’s entire “hate group” definition boils down to little more than “People who say mean things about other people.” It seems like a pretty slender thread upon which to hang a multi-million dollar operation, but the numbers don’t lie.

It’s worth noting that when the SPLC refers to entire classes of people as “right-wing,” “radical” or “extremist,” they are not attacking or maligning, merely informing.

“This list was compiled using hate group publications and websites, citizen and law enforcement reports, field sources and news reports.”

Mr. Potok’s “hate maps” have never been what one could call “academically rigorous.” For the most part they seem to be the work of interns and paid newspaper clipping services, which is not nearly as problematic as one might imagine, as nobody in the Media has an interest in performing even the most rudimentary fact checks on Mr. Potok’s claims, even when he comes right out and undermines the maps’ credibility himself:

“Mark Potok, who has directed the SPLC’s Intelligence Project for 12 years, said the report relies on media, citizen and law enforcement reports, and does not include original reporting by SPLC staff.” (www.postcrescent.com, July 6, 2009)

“Potok acknowledged that some of the groups may be small and said it is impossible for outsiders to gauge the membership of most of the groups.” (David Crary, Associated Press Online, March 10, 2008)

“Potok says inclusion on the list might come from a minor presence, such as a post office box.” (www.sanluisobispo.com, March 25, 2009)

“The numbers are absolutely soft,” said Mark Potok, a Southern Poverty Law Center spokesman. “We are talking about a tiny number of Americans who are members of hate groups – I mean, infinitesimal.” (Arlene Levinson, “Hate Groups, Crimes Said Rare in US,” Associated Press, July 8, 1999)

Easily the most disturbing claim Mr. Potok has made over the years is:

“Hate group activities can include criminal acts, marches, rallies, speeches, meetings, leafleting or publishing.”

Back in the days when the SPLC was promoting itself as a “non-profit civil rights organization” it was incomprehensible how anyone could conflate six of the most fundamental, First Amendment civil rights with “criminal acts” and “hate group activities.”

Now that the company has dropped all pretenses of being a civil rights organization, the ploy makes perfect sense.

“Websites appearing to be merely the work of a single individual, rather than the publication of a group, are not included in this list.”

Even the most casual glance at the “Hate Map” shows how patently false this claim is:

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Above is just a partial list of one-man/woman websites, t-shirt and flag vendors and other “groups.” Daniel Greenfield has a field day on his one-man blog explaining “How I Became a Hate Group,” noting that, in all fairness, he often writes with the assistance of his cat, who admits to “hating” mice, birds, and the like.

Our personal favorite “group” is Casa D’Ice, an Italian restaurant and bar near Pittsburgh, famous for its marquee signs.

Casa D'Ice

Obviously, friends, the threat to the Republic has never been greater. Donate to the SPLC, early and often.

The final blurb on the “Hate Map” legend speaks for itself:

“Listing here does not imply a group advocates or engages in violence or other criminal activity.”

In fact, the whole point of the entire “Hate Map” marketing tool is precisely to imply that the people in the “hate groups” are doing something illegal. Otherwise, what interest would a “law center” possibly have in groups of people engaging in protected, though admittedly often offensive, free speech?

As Mark Potok has said on many occasions, and is quoted here from a 2008 interview available on the Internet Archive:

“Our criteria for a “hate group,” first of all, have nothing to do with criminality, or violence, or any kind of guess we’re making about ‘this group could be dangerous.’ It’s strictly ideological.

You’re not going to raise tens of millions of dollars a year defending the civil rights of the unpopular, but if you can turn it into a war of ideologies the donors will beat a path to your door.

Now that we’ve reviewed the “facts,” let’s have a look at the figures.

For as long as we’ve been reviewing Mr. Potok’s annual “Hate Map,” it has consisted of a pretty straight-forward map with numbers purporting to identify the number of “hate groups” in any particular state.

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It was a fairly clean design that was easy to read and just as easy to analyze. Sometime over the summer of 2015 the company came out with a new-and-improved website that deliberately obfuscates Mr. Potok’s numbers so that the readers and donors won’t ask a lot of questions. Behold the improved “Hate Map”:

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Much better, no? Fortunately, while the map itself is now completely incomprehensible, the company still provides a “list of active hate groups” that can be dumped into a spreadsheet and sorted, so that the donors can see first hand the number of “hate groups” in their home states.

If you are of a mind to create such a spreadsheet, the first thing you notice is that the latest “Hate Map” only contains 735 alleged “groups,” as opposed to the 784 advertised. A little “bait and switch” tactic, perhaps? Or, more likely, more blundering from the SPLC’s inept webmaster.

Even if we use the higher figure, it is worth noting that the totals haven’t been this low since 2004, dropping 27% in just the past three years. Since the SPLC is the sole arbiter of the lucrative “hate group” label, and since no one in the Media will ever vet their claims, why wouldn’t the numbers, and there for the perceived threat, continue to increase year after year?

The most logical answer is that it was becoming harder and harder to keep up the ruse in the Age of the Internet. The spurious “Hate Map” is simply collapsing under its own bloated weight. Now that Dr. Beirich is taking over as “Intelligence Director” she may have elected to do a little much-needed housekeeping.

Still, as with every “Hate Map” in the past dozen years, the spreadsheet reveals an embarrassing phenomenon with one simple fact that ought to tip off any thinking person. Of the 784, (or 735), alleged groups on his map, Mr. Potok cannot locate 195 of them in any known city or town. That’s 25% of the total right off the top.

Mr. Potok claims he knows of 22 chapters of the Loyal White Knights of the KKK, but can’t locate 18 of them, or 82% of the total.

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Of the 49 chapters of the National Socialist Movement Mr. Potok warns of, 29 are floating about in limbo, or 59%.

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The National Socialist Freedom Movement: 11 out of 12 are homeless, or 92% of the claim.

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Aryan Nations Ohio, 80% phantoms.

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Creativity Alliance: 14 out of 15.

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Every single chapter of both Free America Rally and the White Boy Society, or 100% of the total.

Really… 100%.

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White Boy

And the insanity goes on and on, for a grand total of 195 homeless “hate groups.” And yet the Media and the donors gobble it all down as “fact.”

As for the other groups, Potok provides nothing that researchers could use to verify his claims. In 1998, respected investigative journalist Laird Wilcox, who describes himself as a Liberal, pointed out this lack of verifiable evidence in his seminal work, The Watchdogs.

When the SPLC releases their list, either in print or on the Internet, it fails to contain actual addresses that might be checked by journalists or researchers. Several listings refer to “unknown group” and the name of a city or town.” — The Watchdogs, p. 79

 

Again, such incongruities would normally present obvious credibility issues for any other group making these claims, but Mr. Potok and the SPLC get a free ride from the Media and researchers year after year.

Except from us.

Sorry for the delay. We promise to be more on top of things when the next installment of the insanely lucrative “hate map” comes out next March.

SPLC — Confederate Commodification

September 12, 2015

The recent controversy surrounding the Confederate flag merely adds more evidence to the theory that the Southern Poverty Law Center has yet to meet a tragedy it could not somehow spin into gold. While the company is sticking to its tried-and-true methods of appealing to its largely progressive donor base’s sympathies, this most recent marketing campaign is part of a bigger shake-up that has been in the works for the past few years.

In the aftermath of the mindless murders of nine people in Charleston in June, a media frenzy ensued demanding the removal of the Confederate flag from all public property across the country.

Naturally, the professional fundraisers at the SPLC saw an opportunity to appeal to their largely progressive donor base by hopping on the media bandwagon.

One of the savvier moves was to set up an online “Erasing Hate” hot-line where people can report sightings of the flag, schools and streets named after Confederates, etc., so that, in the words of SPLC founder Morris Dees, the company could “put pressure on” local governments.

It comes as little surprise, though, that there is no option to report the offending sites anonymously. Just as with the company’s cynical “Stand Strong Against Hate” map, the ultimate goal is to add the names and addresses of potential donors into its enormous fundraising database.

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Otherwise, you could have all kinds of anonymous practical jokers submitting the names of locations that couldn’t possibly be verified, except, maybe, by Google…

The SPLC doesn’t need “tipsters” to compile a comprehensive list of Confederate-themed locations any more than they would for a list of Winn-Dixie grocery stores or MoonPie distributors, but the list isn’t the point of the exercise.

While this kind of marketing ploy is pretty standard by SPLC standards, the company appears to be undergoing a major re-branding in the hopes of mining new sources of revenue.

Watching the Watchdogs has previously documented the collapse of the bloated Hate Map “hate group” count, which simply could no longer stand up to close inspection in the Age of the Internet. Someone in the Head Office, (we surmise it was Heidi Beirich), began an ambitious campaign to thin out some of the more obvious “hate group” padding, reducing the spurious count by 27% over the past few years.

The company has even redesigned the layout of their lucrative Hate Map to further obfuscate their spurious numbers, but they still have a lot of fat left to trim. For example, of the 22 alleged chapters of the Loyal White Knights of the Ku Klux Klan listed, only four are affiliated with a known city or town. The rest merely float about in limbo, padding the count.

Perhaps the most astounding move occurred early in 2014, when the SPLC actually dropped the descriptor “non-profit civil rights organization” from its website and fundraising materials. It now refers to itself as “an advocacy group.”

This is a huge sea change for the company, which would no doubt alienate it from many of its traditional, blue-haired donors, (which is possibly why the SPLC has neglected to publicly announce the change), but the benefits going forward are manifold.

By re-branding as an advocacy group, the SPLC no longer has to tie any of its actions to actual civil rights. Now they can freely pursue such cut-and-dried civil suits as the copyright infringement case involving a gay couple’s engagement photo. No civil rights were violated, or even mentioned in the complaint, but the SPLC was able to lend publicity to the case as part of its ham-fisted marketing campaign aimed at the LGBT market.

The recent Confederate flag flap apparently got someone in the SPLC’s Advancement Office (read: Fundraising) to think more proactively. “Instead of passively waiting for the donor-dollars to roll in, what can we actually sell people?”

The answer was brilliant. On September 10, 2015, the SPLC issued a press release stating:

“Singer-songwriter Steve Earle has partnered with the Southern Poverty Law Center to take a stand against the Confederate battle flag and is urging Mississippi to remove the emblem from its state flag with the release of his new song, “Mississippi It’s Time.”

No doubt the term “has partnered with” actually means “was commissioned by,” which accounts for the next line in the release, which is obviously the most telling:

“The song is available for streaming here and for download on iTunes beginning Friday, September 11. All proceeds will go to the SPLC.”

And there you have it. The SPLC has found the perfect way to commodify, that is, to turn a buck from, the Confederate flag controversy.

If this scheme pans out, you can expect more commissioned songs, to be followed by t-shirts, books, smartphone apps and video games. “All profits will go to the SPLC.”

As we pointed out a week ago, the SPLC posted a $12 million dollar “non-profit” last year, over and above the $22 million in tax-free interest generated by its $302 million dollar cash endowment fund.

The SPLC needs more funding like a Mississippi catfish needs ugly lessons.

It’s probably no coincidence that the company chose to release its product on September 11, as they seldom miss an opportunity to cash in on symbolism.

Speaking of symbolism, however, nowhere in the actual text of the press release, (though there is a photo of the album cover), does the SPLC mention the name of Mr. Earle’s band… the Dukes.

No doubt the fundraisers wanted to avoid any potential association with former KKK leader David Duke, or more likely, those other, hate-filled, Icons of Evil…

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Click Image to Enlarge

Whatever the reason, we’re obviously witnessing a major change in the way in which the Southern Poverty Law Center makes money. This bears watching and we at Watching the Watchdogs are more than happy to do so.

Stay tuned, y’all…

SPLC — “Hate Groups Are Very Hard To Track”

April 28, 2015

In a recent news report, the Southern Poverty Law Center’s latest “Director of the Intelligence Project,” Dr. Heidi Beirich, admitted that her company screwed up in reporting an alleged “hate group” in Little Falls, New York.

On April 23, 2015, staff reporter Stephanie Sorrell-White of the Times of Herkimer, NY,  tossed Dr. Beirich a fig leaf with a headline of a “Computer glitch to blame for hate group misinformation,” but the fact is that the SPLC’s “Hate Map” is nothing more than a blatant fundraising tool.

Dr. Beirich, a long-time SPLC alumna, has only recently taken over the dubious position of “Director” from her predecessor, the arch-PR guru, Mark Potok.

Mark Potok -- Intelligence Director --  Click image to enlarge.

Mark Potok — Intelligence Director — Click image to enlarge.

Mr. Potok, who has ridden his “Hate Map” to a fortune well in excess of a million dollars, was pretty sloppy when it came to applying his patented “hate group” label. To wit, in 2012, Mr. Potok designated some 20 chapters of something he called “the Georgia Militia” on that state’s “hate map.” The only problem was that Mr. Potok couldn’t seem to locate any of those chapters on any map, including his own.

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Click image to enlarge

Instead, Mr. Potok merely added 18 empty slots marked “Georgia Militia” to his “Hate Map” and assigned one chapter to somewhere in Camden County and another as “Statewide.” This, friends, is “hard evidence”?

In 2013, Mr. Potok reduced the number of homeless Georgia Militia chapters to 12, again, with 10 empty slots.

In 2014, after the accession of Dr. Beirich to the dubious throne, the first thing she did was to toss out the Georgia Militia malarkey out of hand. You will not find a single incidence of it on the current Georgia “hate map.” The position is simply untenable. Bravo, Dr. B. for your courage to clean house, at least partially.

Despite Ms. Sorrell-White’s regurgitation of Dr. Beirich’s spurious claim that a non-existent “hate group” was lurking in Little Falls, the truth is that the SPLC’s “Hate Map” is anything but accurate.

In 2011, Mark Potok admitted to this reporter, on camera, that his “hate group” numbers were “anecdotal,” “a rough estimate,” and “an imperfect process,” and last month, no less of an authority than Mark Pitcavage of the Anti-Defamation League stated publicly that Mr. Potok’s claims were “wildly inflated.”

Yet the Media lapdogs continue to lap up these steaming bowls of fundraising tripe without performing even the most rudimentary fact checks.

The SPLC makes big claims and yet nobody in the Media is willing to vet them whatsoever.

Sadly, in an effort to perpetuate the highly lucrative “Hate Map” theme, Dr. Beirich offered the following lame excuses to Ms. Sorrell-White, who naturally gobbled them down without question:

“Hate groups are very hard to track,” she [Beirich] said, noting some groups were listed on the website by county or region.”

“In the case of those hate groups, where there was no city specified, our new system automatically populated the city field,” she [Beirich] said.”

Dr. Beirich, if you don’t have any information on the location of an alleged “hate group,” why in the world are you claiming its existence? The obvious answer is to pad your enormously lucrative “Hate Map,” but you seemed to be cut of a higher quality cloth than your “Vaya con Dinero” predecessor, Mr. Potok.

“We’re angry and embarrassed,” said Beirich, about the error.”

And well you should be, Dr. Beirich. The SPLC is paying you in excess of $150,000 donor-dollars a year to catch these gaffes before they become public. You really dropped the ball on this one.

Dr. Beirich, unlike Mark Potok, you are highly educated, with two Masters degrees and a PhD, in comparison to his BS in Political Science. Naturally, we expect more from you, which is why we applaud your determination to cut some of the fat from Potok’s laughable “hate map” by some 17 percent this year. Obviously, you cannot cut out all of the garbage in a single year or the entire scheme collapses, we “get it,” but you really need to distance yourself from Mr. Potok’s legacy.

Potok knew that nobody in the media would question his fundraising propaganda, but sadly, Dr. B., you do not have that luxury. The Internet will spell the demise of Potok’s pitiful “hate map,” as this example proves, and it will do so on your watch.

While you commended the people of Little Falls for calling you out on this blatant fabrication, inside you must be seething. Mr. Potok, it seems, has sold you a lemon. You’ve been promoted to Captain of the Titanic.

Worse yet, a real journalist might catch on to the SPLC’s “Hate Map” scam. Heaven knows that Watching the Watchdogs has been sharing its information with every news outlet it can reach in just such a hope.

Sooner or later, somebody is going to smell a Pulitzer.

SPLC Executive Suite 2015 — As White As Ever!

March 1, 2015

The mercurial month of March is often unpredictable weather-wise, but to those of you who take solace in certainty, we offer these unalterable truths: Spring is coming (Really!), the Southern Poverty Law Center will release its IRS Form 990 tax report and the Executive Suite of the “nation’s leading civil rights organization” will be as white as that hip-deep snow drift in your front yard.

Just as when Morris Dees opened the company for business in 1971, the team of the SPLC’s highest paid officers is all white for the 44th year in a row! Here then are your Doyens of Diversity, the Caucasian College of Multicultural Knowledge, those Titans of Tolerance… the 2015 SPLC All-Stars!

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Click Image to Enlarge

 

You’ll recognize many veterans from previous rosters (here, here and here) but there are also several eager rookies in the lineup:

Richard Cohen — President/CEO — $359,300
Morris Dees — Founder and Chief Trial Counsel — $364,789
Joseph Levin — Director and General Counsel — $196,446

Wendy Via — Development Director — $202,426 — (+$19,308)*

Teenie Hutchison — Secretary — $169,547
Mark Potok — Senior Fellow — $162,755
David Utter — Juvenile Justice Strategist–  $161,379

And the newcomers:

Jerri Katzerman — Deputy Legal Director — $162,549
Lisa Sahulka — Chief Operating Officer
— $53,469**
Heidi Beirich — Director, Intelligence Project — $154,146***

Maureen Costello — Director, Teaching Tolerance — Salary unknown†

We should take a moment to clarify the numbers:

In past years, we have noted any significant increases in compensation, and, while the top three white guys on the team, Cohen, Dees and Levin did pick up minor raises in the $6,000 to $9,000 range (just as you probably did too), and Messrs Potok and Utter actually lost a few hundred dollars each, these changes represent insignificant fractions of their base compensation packages overall.

Wendy Via has good reason to smile on her trading card. This year’s $19,000 bump is her third 5-digit raise in a row! And why not? The SPLC’s Development Department (pronounced: “Fundraising”) has been setting records every year, despite the worst recession since the Roosevelt Administration, and team owner Dees knows how to reward his golden geese. More on those donor-dollars and cents in our next post.

Newcomer Lisa Sahulka’s paltry salary as Chief Operating Officer is not a misprint. These are the numbers reported on the IRS Form 990 but they obviously do not reflect the whole story.

Ms. Sahulka’s predecessor, Michael Toohey, was pulling down $230,000 in 2012, $234,000 in 2013… a year after he’d quit the team, and $148,000 in 2014… two years after he became a free agent!

SPLC COOs eat gooood and we have no doubt that next year’s Form 990 will reflect a significant increase in her salary, whether Ms. Sahulka still plays for the team or not.

While Heidi Beirich is hardly a rookie, having joined the SPLC in 1999, this year marks her debut on the monochromatic Highest Paid Officer list, something we have been actively arguing in favor of for years.

Dr. Beirich steps into Mark Potok’s large shoes (hip waders, actually) as Director of the extremely lucrative Intelligence Report fundraising rag.

Although we don’t think much of Mr. Potok’s propaganda sheet, you cannot deny that the Intelligence Report brings in tons of donor-dollars every year. It’s a necessary vice, just like the beer concession at your local ball park.

We are staunch believers in equal pay for equal work, though, no matter how dubious the output.

Congratulations, Dr. Beirich! You’re very welcome!

This year we have included Teaching Tolerance director Maureen Costello in the leadership lineup. While Teaching Tolerance, which purports to promote diversity in the K-12 classroom, doesn’t agitate the donors in to frenzied fits of giving, the way the Intelligence Report does, it is somewhat influential in the public schools.

While Ms. Costello’s salary doesn’t make the top officer list on the SPLC’s Form 990, she is a prominent member of the SPLC’s Senior Program Team, which we noted recently was only 95% white overall.

In 1994, long before Ms. Costello’s reign, the Montgomery Advertiser ran a story noting that not only was the SPLC’s Senior Executive Staff entirely white, (“Equal treatment? No blacks in center’s leadership“), it also reported:

“The Law Center’s ambitious new project, Teaching Tolerance, which is designed to promote racial and cultural justice throughout America’s schools, is produced by an eight-member all-white staff according to the Law Center.”

Teaching Tolerance does not identify its current staff other than its director, so there is no way of telling if anything has changed since 1994. Obviously nothing has changed in the SPLC’s Executive Suite and so it’s always amusing to read the many press releases Ms. Costello issues each year promoting “Mix It Up Day” in the grade schools, where kids are encouraged to sit with people different from themselves in the cafeteria one day a year.

One wonders what “Mix It Up Day” looks like in the SPLC’s cafeteria? Maybe they swap out the white rice for mashed potatoes or grits?

And that’s the roundup for this year’s SPLC Senior Executive Staff All-Star Team. As usual, it’s an all-white roster, but some “civil rights” outfits are superstitious, just like ball players who always wear the same socks or have a “lucky” bat.

The Caucasian Country Club has been bringing in millions of dollars a year for decades so why change things now? It’s not like anyone in the Media is going to notice.

The Many (White) Faces of the SPLC

January 24, 2015

It’s always informative to peruse the Southern Poverty Law Center’s web site, as you never know what you’ll find. Here’s what the Senior Program Staff page of the Who We Are tab looks like:

Senior Staff1Senior Staff2Senior Staff3

We found it a bit odd that there were so many missing photos, as it sure left a lot of white space on the page. Just out of curiosity we simply Googled the names and found photos for everyone.

So here, in no particular order, are the missing faces of the SPLC’s Senior Program Staff, click on any image to enlarge it:

MissingStaff1MissingStaff2MissingStaff3

As it turns out, if the web designers at the SPLC actually had filled in all the missing photos there would still be a lot of white space on the page.

No doubt even the most die-hard donors would catch on if all of the photos were published.

Twenty-one of the SPLC’s Senior Staffers are white, or about 88% of the team. Seems a bit odd for “the nation’s leading civil rights organization,” especially since its headquarters are located LITERALLY in the back yard of Dr. Martin Luther King’s own Dexter Avenue Baptist Church in downtown Montgomery, Alabama, the birthplace of the American Civil Rights Movement.

When you account for the fact that four of the Senior Staffers, including two of the three blacks on the team, live out-of-state, the percentage of white staff in Montgomery jumps to 95%. The sole exception is Lecia Brooks, who works as a fundraiser. Ms. Brooks joined the SPLC in 2004 and has never broken into the ranks of highest paid officers, even when the list included salaries as paltry as $70,000 a year.

Still and all, as dismal as the diversity of the Senior Staff is, it’s better than the makeup of the SPLC’s executive officer team, which is composed 100% of white millionaires, just as it has been for every year since the SPLC opened for business in 1971.

Even the SPLC’s “Teaching Tolerance” program, which purports to promote diversity in the K-12 classroom, is led by whites, as it has been since its inception in 1991.

“Diversity,” like taxes, it seems, is for the little people. No hypocrisy here, SPLC.

SPLC 2014 — All White Execs Since 1971

April 28, 2014

Once again the Southern Poverty Law Center has released its annual IRS Form 990 and once again the form shows that the SPLC’s executive suite is as lily-white as when Morris Dees opened for business in 1971.

The SPLC’s 43-year record of no minorities at the top stands unbroken because it stands unchallenged. To date, Watching the Watchdogs seems to have a monopoly on exposing the total lack of diversity at “the nation’s leading civil rights organization.”

It’s a dirty job, as they say…

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Click image to enlarge

Richard Cohen — President/CEO — $349,843
Morris Dees — Founder and Chief Trial Counsel — $354,727
Joseph Levin — Director and General Counsel — $189,769
Mary Bauer — Outgoing Legal Director — $190,509
Teenie Hutchinson — Secretary — $168,487
Wendy Via — Development Director — $183,118 (+$16,358)
Mark Potok — Senior Fellow — $163,315

David Utter — Director — Miami – 
$162,642

Not shown is Michael Toohey, the SPLC’s Former COO for the second year in a row! His paltry $148,385 is down nearly $86,000 donor-dollars from last year’s $234,309.

At this rate he’ll have to give up not working at the SPLC altogether.

Wendy Via scored the only solid raise last year, though her $16k boost was less than the $19,582 raise she got the year before.

And once again, the SPLC’s most highly educated team member, Dr. Heidi Beirich, failed to make the list of top-paid “key employees” even though she’s taken over Mark Potok’s role as primary propagandist.

Same job, different pay. That’s gotta be galling…

Sorry Dr. B. Better luck next year!

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Click image to enlarge

It’s hard to believe that we’ve been pointing out this hypocrisy for five years now and not a single journalist or media outlet has picked up the story. Or maybe not so hard to believe.

And as usual, we expect the same questions we get every year about Julian Bond and the SPLC’s board of directors. In an effort to conserve electrons, we will simply redirect the reader to last year’s post on the Caucasian Crusaders that does a pretty good job of explaining how Morris Dees only hired Mr. Bond as an “honorary president” so he could use Bond’s name on fundraising materials and how the Montgomery Advertiser exposed the SPLC’s rubber-stamp board as far back as 1994.

That post explains it all in text, images and video.

We’ll keep our fingers crossed that we’ll have something new to report next year, that the white millionaire owners of the SPLC will finally begin to practice what they preach, but please, don’t anybody hold their breath.

 

SPLC — 2013 — Still No Minorities at the Top After 42 Years

March 22, 2013

Last week, Watching the Watchdogs examined the Southern Poverty Law Center’s latest “hate map” fundraising tool and broke the amazing, astounding, unprecedented news that for the first time in history the number of alleged “hate groups” designated by the SPLC’s Public Relations chief, Mark Potok, (something even the FBI cannot do…), actually DECLINED!!

While this inconceivable turn of events left many investigators gasping in amazement, a quick head-count of the SPLC’s top executives reveals a caucus as Caucasian as it was the day Morris Dees opened the doors of the company in 1971. There are still some unbroken traditions that one can count on in this mad, mad world.

This seeming incongruity was brought to the attention of Mr. Dees 19 years ago by journalists Dan Morse and Greg Jaffe in their week-long exposé in the SPLC’s hometown newspaper, the Montgomery Advertiser, in 1994.

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Dan Morse noted in his article, “Equal treatment? No blacks in center’s leadership“:

“Inside, no blacks have held top management positions in the center’s 23-year history, and some former employees say blacks are treated like second-class citizens.”

Last week the SPLC released its IRS Form 990 tax return for 2012, listing the names and compensation packages for its top executives (see pages 7-8). And the winners are:

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Richard Cohen — President/CEO — $340,923
Morris Dees — Founder and Chief Trial Counsel — $344,771
Joseph Levin — Director and General Counsel — $185,102
Mary Bauer — Legal Director — $168,819
Teenie Hutchinson — Secretary — $162,644
Wendy Via — Development Director — $166,760 (+$19,582)
Mark Potok — Senior Fellow — $162,206  (
+$10,814)
David Utter — Director — Miami — 
$158,013

And a new (white) face for 2013:
Sheila Bedi — Deputy Legal Director —  $129,893

Not shown is Michael Toohey, the SPLC’s Former COO, $234,309 (+$4,428).  If anyone knows of a public photo of Mr. Toohey, please pass the info along to Watching the Watchdogs.

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Click image to enlarge

 

And what was Morris Dees’ response to Morse and Jaffe’s observations? “It is not easy to find black lawyers. Any organization can tell you that.” Not to get nit-picky, Mr. Dees, but lawyers make up only about half of the SPLC’s highest paid executives. Apparently, it’s not easy to find black accountants, administrators, computer experts or public relations people in 2013, either.

Conspicuously absent from the latest monochromatic rogue’s gallery, yet again… is Dr. Heidi Beirich, the SPLC’s new “Intelligence Director.” Dr. Beirich replaces “Senior Fellow” Mark Potok as the chief fundraiser and go-to media “expert.” Beirich and Potok both started working at the SPLC in 1999, both are public relations pros, though Dr. Beirich boasts two Masters degrees and a Doctorate to Mr. Potok’s B.S. in Poli-Sci, yet Dr. B has yet to be paid as much as her male counterpart.

Beirich

Also missing from the list is Lecia Brooks, the SPLC’s Outreach Director and highest paid minority, though not as highly paid as her white colleagues. In fact, when the Form 990 included salaries as paltry as $70,000, (they are a “non-profit” after all), our Ms. Brooks was nowhere to be found. As Outreach Director, Lecia Brooks’ primary concern is fundraising and she has no influence over the running of the company.

Hopefully, she got a 5-digit raise like the SPLC’s other prime fundraisers, Mark Potok and Wendy Via. It was a record-breaking year, after all.

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Click to enlarge

Lecia Brooks does hold one unique distinction, though. She was allowed to serve as “Interim Director” of the SPLC’s “Teaching Tolerance” program for several months. As Dan Morse noted in his 1994 “Equal Treatment” article:

“The Law Center’s ambitious new project, Teaching Tolerance, which is designed to promote racial and cultural justice throughout America’s schools, is produced by an eight-member all-white staff according to the Law Center.”

“Teaching Tolerance” continued to be led by “whites only” until 2009, when Ms. Brooks was tapped to keep the seat warm during the interregnum until her successor could be selected, the highly diverse Maureen Costello:

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No report on the all-white nature of the SPLC’s leadership would be complete without mentioning the company’s first president, Julian Bond, and its diverse Board of Directors. As Dan Morse pointed out in his 1994 article, “Friendly board: friends, associates fill board,” the SPLC’s board consists of friends and cronies of Morris Dees who rubber-stamp whatever is put before them by Dees. Some of the board members Morse mentioned in 1994 are still on the board today, as is at least one lingerie mogul.

All of the board members are unpaid, which is not unusual in the so-called “non-profit” sector, and almost all of them are located hundreds or thousands of miles from Montgomery. In short, they may be diverse on paper, but they are not highly paid and they have no influence on the day-to-day operations of the SPLC. It’s a classic case of “brownwashing” to dupe the donors.

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Click image to enlarge

And as we’ve mentioned numerous times, Morris Dees wrote in his autobiography, A Season For Justice, that he only offered Julian Bond the “largely honorary position of president” in exchange for the use of Bond’s name on the SPLC’s first fundraising letters. Last year, Watching the Watchdogs produced short video for Youtube that describes the history of the all-white leadership of the SPLC, Teaching Tolerance, the Bond paid endorsement and the rubber-stamp Board of Directors.

The only thing more difficult to believe than the fact that an alleged “civil rights” group headquartered in Montgomery, Alabama, sitting literally in the back yard of Dr. Martin Luther King’s own Dexter Avenue Baptist Church, could remain lily-white at the top for more than 40 years is the incredible fact that well-meaning people sent the SPLC more than $40 million donor dollars last year.

What could that money have done for real charities closer to home?


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