Posts Tagged ‘fundraising’

SPLC — 2016 Telemarketing Scam

March 22, 2016

Continuing a trend that Watching the Watchdogs first uncovered last year, the Southern Poverty Law Center has once again duped tens of thousands of new donors out of their money through the use of third-party telemarketers.

Page 40 of the SPLC’s IRS Form 990 tax return for 2015 shows that, once again, the company paid far more to the telemarketers than was raised in donations.

grassroots2015

Once again, the big winner was Grassroots Campaign, Inc., which was paid $2,028,857 to raise only $757,182, for a resulting loss to the SPLC of $1,271,675 donor-dollars right off the top.

One would think that such a discrepancy would horrify the frugal bean-counters at the SPLC, but in fact, just the opposite is true, based on Grassroots’ past performance.

2011:  -$212,214

2012:  -$869,686

2013: -$1,156,765

2014:  -$1,130,680

Overall, the SPLC seems mighty pleased with Grassroots’ efforts.

Not only was last year’s Grassroots deficit a new record high, it once again completely consumed every last dime raised by Telefund and Harris Marketing Group, meaning that all $1,514,365 dollars raised by all three firms, in the name of the Southern Poverty Law Center, went right back to the telemarketers, as well as another $969,474 right out of the SPLC’s existing donor pot.

So how many donors got scammed out of their money over the phone in 2015? At $25 dollars a pop, which seems fair for a first-time donation amount, only 60,575 well-meaning people who truly believed they were somehow “fighting hate.”

That’s over 60,000 people in just one year and that doesn’t include the 38,779 long-time donors who sent the SPLC their cash directly, for a grand total of 99,354 suckers for 2015 alone.

Over the past four years, the SPLC has sent more than 382,000 $25-dollar donations straight to the telemarketers.

But wait! There’s more! First of all, it’s not hard to figure out who the telemarketers are reaching by phone, if you think about it. Most cell phone numbers are not listed, most listed telephones are landlines, and most landlines today are owned by older people.

And how can the SPLC justify this horrific hemorrhaging of much-needed cash year after year? Well, that’s simple too, as the telemarketers actually sell the donors’ personal information to the SPLC, which then feeds the data directly into its own uber-efficient, in-house fundraising machine.

The SPLC takes a hit this year, (which is paid for by long-time donors), but next year, and the year after that, and the decades after that, every dime goes directly into the company’s crowded coffers. Last year they took in more than $54 million in tax free donations on top of their $302 million dollar endowment fund.

In the long run, these telemarketer tactics are not illegal, lots of other big name non-profits do the same thing. And for the 382,000 donors who paid the telemarketers to sell their information to the SPLC, “ignorance is bliss,” as they have no idea what the SPLC does with their money anyhow. They wrote out those checks willingly, convincing themselves that that was all they had to do to “fight hate.” They pretty much got what they were paying for.

If there is one bright note, it’s that the other two telemarketers, Telefund and Harris, actually turned over more of the money they solicited over the phone in 2015. In 2014, Telefund skimmed a mere 75% off the top of each donation. Last year they only pocketed 64% of the take.

Harris Marketing Group, after taking an incredible 90% cut of every donation in 2014, must have felt some genuine remorse, as they only took a 40% share of the pie this year.

Maybe there is hope for these people after all.

 

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SPLC — Hate Map 2016 — Incredible… Literally

March 16, 2016

It’s March again, meaning that the Southern Poverty Law Center has released its latest “Hate Map” fundraising tool, and as always, Watching the Watchdogs is ready to have a look at the numbers, something nobody in the Media or government seems to want to do.

First, the usual warnings, definitions, provisos, etc.

  1. When the SPLC releases its Hate Map fundraising tool it refers to the alleged count for the previous year. In short, the 2016 Hate Map reflects the totals claimed for 2015.
  2. There is no legal definition for “hate group,” meaning that even the FBI does not, cannot designate “hate groups,” but somehow a private “advocacy group” can, and does, at will.
  3. Even the SPLC doesn’t have an actual definition for “hate group,” beyond the claim that “All hate groups have beliefs or practices that attack or malign an entire class of people, typically for their immutable characteristics.”In other words, “Hate groups say mean things about other groups.”

     

  4. The SPLC makes no linkage between “hate groups” and hate crime. Mark Potok, the company’s Public Relations guru has gone on the record repeatedly to say that “Our criteria for a “hate group,” first of all, have nothing to do with criminality, or violence, or any kind of guess we’re making about ‘this group could be dangerous.’ It’s strictly ideological.

That being said, let’s dig into the 2016 Hate Map. Fresh tripe, anyone?

All good things must come to an end and it is true of the Hate Map’s recent downward trend. Over the past few years the “hate group” count has been on a steep and steady decline, despite Mr. Potok’s dire predictions of “explosive growth” in the number of “hate groups” due to the election of President Obama and the tanking economy.

Hate Groups 2015

Source: SPLC

Initially, we attributed the drop to Mr. Potok’s successor at the helm of the Hate Map, Dr. Heidi Beirich, who is no doubt wise enough to realize that Potok’s ludicrous claims of ever-increasing “hate groups” were due to collapse under their own ridiculous weight. The recent rise, however, may point to other causes.

Endowment 2015

According to the SPLC’s most recent IRS Form 990, the company’s cash-on-hand Endowment Fund, which enjoyed an increase of 94% since the election of President Obama and despite the tanking economy, went flat last year, showing the first loss since Bernie Madoff moved into public housing.

It seems that the $8 million-dollar “non-profit” the company enjoyed last year, over and above operating costs, was nearly entirely consumed by an $8 million-dollar investment loss on the Endowment Fund, which actually contracted by a few thousand dollars.

What to do when profits are down? Goose the Golden “hate group” Goose, maybe? It has always brought home the bacon in the past, as the graph indicates.

We’ll speculate more on the Endowment Fund in an upcoming post. Let’s get back to the Hate Map.

Of the 892 “hate groups” the SPLC is claiming for last year, it provides exactly no information a journalist or researcher could use to verify the data. We know these groups are really, really out there because Mr. Potok tells us they are out there. Honest.

In fact, Potok and Beirich haven’t even bothered to come up with a location for 175 of the alleged groups, or 20% of the total. This embarrassing gap of “hate groups” unaffiliated with any known city or town is merely the latest in a very long history.

In 2011, 247 of Potok’s 1017 alleged groups were not affiliated with any known city or town, or 22% of the total. In 2012 it was 195 out of 1007, (19%), and 137 out of 784 groups in 2013, (17%). In 2014, 194 of the 734 alleged groups could not be located on any map, (26%). 

And yet, friends, the Media and the government swallow these “hard facts” as fast as Mr. Potok can whip them up.

And Mr. Potok doesn’t deny it. He doesn’t have to. When Watching the Watchdogs had the opportunity in 2011 to ask Mr. Potok directly about the accuracy of his “hate group” numbers, on camera, the he was amazingly candid in admitting that his figures were “anecdotal,” “an imperfect process” and “a very rough estimate.”

Speaking of rough estimates, last year Potok attributed 40 “hate groups” to New Jersey, giving it the fourth highest total in the country and leading Mark Pitcavage, Mr. Potok’s opposite number at the Anti-Defamation League, to tell the newspapers that “The SPLC’s counts are wildly inflated. They claim groups where there are none, or just one or two individuals.”

It’s pretty sad when you own brother-in-arms calls you a liar, Mr. Potok.

But numbers don’t lie. Or do they? After being publicly outed by the ADL, Mr. Potok magically reduced New Jersey’s “hate group” total from 40 to 21 overnight, mostly by simply erasing 14 out of 15 chapters of the “AC Skins” off the chart with his shirtsleeve.

AC Skins

Not to worry. Mr. Potok loses “groups” all the time. In 2015, his Hate Map warned us that 8 chapters each of the Free America Rally and the White Boy Society were out to get us, not that he could identify a single city or town where these threats to society were lurking. By 2016, not so much.

Free America

Sixteen desperate “hate groups” magically disappeared overnight.

The Council of Conservative Citizens had a rough year, losing more than half of its chapters with the click of a mouse. Fortunately, St. Louis is still conservative enough to keep two distinct chapters up and running.

CCC

And while the number of known chapters of the Aryan Strikeforce “exploded” by a phenomenal 100% last year (from 1 to 2!!), the number of unaffiliated chapters dropped by 39%, from 18 to 11.

2016 Strikeforce

A similar tale for the Aryan Terror Brigade. “Explosive growth” of 100% in known locations (from 0 to 1), but “terror”-izing shrinkage in the number of unaffiliated groups from 16 to 2. A drop of 88%!!

2016 Terror

Things are a little better for the National Socialist Movement (though we still can’t get this one all in a single image). While the number of known chapters has dropped by three, the number of unaffiliated chapters is holding rock steady at 29.

NSM1

NSM2

Seriously, folks. Mr. Potok cannot locate 29 out of 46 alleged chapters of the NSM, that’s nearly TWO OUT OF THREE, friends, and yet Potok still counts ’em and the Media, and more importantly, the donors, still believe it.

In the same online interview in which Mr. Potok talks about ideology (linked above), he makes this comment:

“I think a lot of people feel, ‘Oh, groups like the Southern Poverty Law Center, they find, you know, the two hundred Nazis running around the country, they build them up into great big groups, they make a big deal about it and then ask for your money,’ right? In other words, it’s kind of a scam. You hype up this little tiny threat into something scary, uh, and then go and try to make money off of it.”

Well, Mr. Potok? YOU’RE the guy who put a chapter of the NSM in nearly every state but cannot locate two-thirds of them on your own map. What are rational people supposed to think?

This is the same interview where Mr. Potok makes this telling statement:

“People think, you know, that it’s all about, sort of, defending poor people, and that’s not really, exactly what our mission is.”

Well, gee, Mr. Potok. Where in the world would people get that idea? It definitely didn’t come from us.

 Obviously, you can’t rack up loss after loss and still claim “a 14% increase” for this year, so let’s see where some of this growth occurred.

While Mr. Potok mislaid six of the Original Knight Riders chapters he had located previously, he made up for it by adding twice as many empty slots to the count.

Original

Thirty-one chapters of the United White Knights made their debut this year.

United

And the Texas Knights picked up 21 new chapters.

Texas

Interestingly, 13 communities picked up one of each. Maybe the Klan is getting into franchising. You open a McDonald’s on one street corner and before you know it, someone is building a Burger King across the street.

Both

Speaking of franchises, while the Blood and Honour skinhead organization took an 80% hit last year…

BloodAndHonour

…Thirteen chapters of the Blood and Honour Social Club popped up out of nowhere. Actually, it looks like 12 of those new chapters are still nowhere. Still, a “social club” has a real franchise chain ring to it, like an Applebee’s or a Hooters.

BandHSocial

The list goes on and on and these incredible gaps and gaffes are right out in the open where anyone with an interest can find them. All we did was copy the data from the Hate Map webpage and dump it into a spreadsheet. Rocket science this is not.

We’ll leave you with one last factoid that gets dutifully buried in every new iteration of the Hate Map fundraising tool, the breakdown of the threats to the nation by category:

BlackSeparatist

As we have noted here over the past few years, when you break the largest groupings down by category and strip out the unaffiliated phantoms, according to the Southern Poverty Law Center, the biggest category of “hate group” in the nation is once again Black.

How many donors realize that when they send in their money?

Not only do Black “hate groups” significantly out number every other category, respectively, according to Mr. Potok’s numbers, but 80 of those chapters are from the Nation of Islam, a decidedly Muslim organization, meaning that Muslim “hate groups” outnumber Anti-Muslim groups by more than two to one.

And if you look at Mr. Potok’s rag-tag bunch of Anti-Muslim groups they are almost entirely one-man websites, something the SPLC claims it doesn’t count. The one notable exception, and our personal favorite, is Casa D’Ice… which is actually an Italian restaurant on the outskirts of Pittsburgh. “Oh, the humanity!”

SPLC — Where Have “Potok’s Pinheads” Gone?

October 30, 2015

As part of our ongoing effort to “track” the public relations and fundraising tactics of the Southern Poverty Law Center it has recently come to our attention that one of the most cynical and dubious features of the company’s website is conspicuously absent.

We first reported on the SPLC’s “Stand Strong Against Hate” map in November, 2009, the brain child, no doubt of the company’s Senior Fellow and Public Relations Chief, Mark Potok.

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In exchange for nothing more than your first and last name, zip code and email address, you too could become a digital pinhead on Mr. Potok’s map, “adding yourself as a voice of tolerance.”

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What Mr. Potok has yet to explain is how turning over all of your contact information to him fought “hate” whatsoever. Not to worry, even if Mr. Potok couldn’t use your information to “fight hate,” no doubt the boys in the Fundraising Department could.

Please note the handy button on the lower right that would allow you to “report” any suspicious activities anonymously, right after you enter your name, zip and email info.

We reminded readers of Mr. Potok’s cynical data-mining in a post about the SPLC’s $8 million dollar telemarketing racket as recently as January 2015, where the “Stand Strong” map was still standing strong and welcoming new pinheads with outstretched hands.

A recent review of the SPLC’s revamped website, however, failed to turn up any trace of this blatant fundraising tool. Clicking on the original URL takes one to the company’s home page. The Internet Archive’s cantankerous marvel, the Wayback Machine, hasn’t seen the “Stand Strong” map since September, 2015.

Granted, it’s only October, as of this writing, and maybe the map will turn up again. We’d like to see it returned, as it has served exquisitely as a visual aid for the SPLC’s fundraising tactics. Even the most devoted Potok-o-phile is always at a loss to explain just how giving up your private information “fights hate,” and in an age where even the most secure websites are vulnerable to hackers, what could a real “hate group” do with that information?

More likely, though, the “Stand Strong” map is yet another reminder of how the SPLC is rebranding and retooling to meet the fundraising realities of the 21st century. The precipitous decline of the Mr. Potok’s longtime flagship, the infamous “Hate Map,” is the most obvious sign that marketing ploys that once worked so well and for so long with the company’s original blue-haired donor base cannot stand up against the Age of the Internet and the scrutiny of web-savvy donors.

This is, no doubt, the reason why the SPLC dropped all pretenses of being a “non-profit civil rights organization” in February, 2014. The real money, in this day and age, is in “advocacy,” where no correlation between civil suits and civil rights is required.

The SPLC’s revamped website has been a bit of a mess lately, so if anyone should locate the “Stand Strong Against Hate” map later on, please pass the info along to us. A watchdog couldn’t ask for a better bone to chew.

We miss Mr. Potok’s Pinheads already.

SPLC — Confederate Commodification

September 12, 2015

The recent controversy surrounding the Confederate flag merely adds more evidence to the theory that the Southern Poverty Law Center has yet to meet a tragedy it could not somehow spin into gold. While the company is sticking to its tried-and-true methods of appealing to its largely progressive donor base’s sympathies, this most recent marketing campaign is part of a bigger shake-up that has been in the works for the past few years.

In the aftermath of the mindless murders of nine people in Charleston in June, a media frenzy ensued demanding the removal of the Confederate flag from all public property across the country.

Naturally, the professional fundraisers at the SPLC saw an opportunity to appeal to their largely progressive donor base by hopping on the media bandwagon.

One of the savvier moves was to set up an online “Erasing Hate” hot-line where people can report sightings of the flag, schools and streets named after Confederates, etc., so that, in the words of SPLC founder Morris Dees, the company could “put pressure on” local governments.

It comes as little surprise, though, that there is no option to report the offending sites anonymously. Just as with the company’s cynical “Stand Strong Against Hate” map, the ultimate goal is to add the names and addresses of potential donors into its enormous fundraising database.

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Otherwise, you could have all kinds of anonymous practical jokers submitting the names of locations that couldn’t possibly be verified, except, maybe, by Google…

The SPLC doesn’t need “tipsters” to compile a comprehensive list of Confederate-themed locations any more than they would for a list of Winn-Dixie grocery stores or MoonPie distributors, but the list isn’t the point of the exercise.

While this kind of marketing ploy is pretty standard by SPLC standards, the company appears to be undergoing a major re-branding in the hopes of mining new sources of revenue.

Watching the Watchdogs has previously documented the collapse of the bloated Hate Map “hate group” count, which simply could no longer stand up to close inspection in the Age of the Internet. Someone in the Head Office, (we surmise it was Heidi Beirich), began an ambitious campaign to thin out some of the more obvious “hate group” padding, reducing the spurious count by 27% over the past few years.

The company has even redesigned the layout of their lucrative Hate Map to further obfuscate their spurious numbers, but they still have a lot of fat left to trim. For example, of the 22 alleged chapters of the Loyal White Knights of the Ku Klux Klan listed, only four are affiliated with a known city or town. The rest merely float about in limbo, padding the count.

Perhaps the most astounding move occurred early in 2014, when the SPLC actually dropped the descriptor “non-profit civil rights organization” from its website and fundraising materials. It now refers to itself as “an advocacy group.”

This is a huge sea change for the company, which would no doubt alienate it from many of its traditional, blue-haired donors, (which is possibly why the SPLC has neglected to publicly announce the change), but the benefits going forward are manifold.

By re-branding as an advocacy group, the SPLC no longer has to tie any of its actions to actual civil rights. Now they can freely pursue such cut-and-dried civil suits as the copyright infringement case involving a gay couple’s engagement photo. No civil rights were violated, or even mentioned in the complaint, but the SPLC was able to lend publicity to the case as part of its ham-fisted marketing campaign aimed at the LGBT market.

The recent Confederate flag flap apparently got someone in the SPLC’s Advancement Office (read: Fundraising) to think more proactively. “Instead of passively waiting for the donor-dollars to roll in, what can we actually sell people?”

The answer was brilliant. On September 10, 2015, the SPLC issued a press release stating:

“Singer-songwriter Steve Earle has partnered with the Southern Poverty Law Center to take a stand against the Confederate battle flag and is urging Mississippi to remove the emblem from its state flag with the release of his new song, “Mississippi It’s Time.”

No doubt the term “has partnered with” actually means “was commissioned by,” which accounts for the next line in the release, which is obviously the most telling:

“The song is available for streaming here and for download on iTunes beginning Friday, September 11. All proceeds will go to the SPLC.”

And there you have it. The SPLC has found the perfect way to commodify, that is, to turn a buck from, the Confederate flag controversy.

If this scheme pans out, you can expect more commissioned songs, to be followed by t-shirts, books, smartphone apps and video games. “All profits will go to the SPLC.”

As we pointed out a week ago, the SPLC posted a $12 million dollar “non-profit” last year, over and above the $22 million in tax-free interest generated by its $302 million dollar cash endowment fund.

The SPLC needs more funding like a Mississippi catfish needs ugly lessons.

It’s probably no coincidence that the company chose to release its product on September 11, as they seldom miss an opportunity to cash in on symbolism.

Speaking of symbolism, however, nowhere in the actual text of the press release, (though there is a photo of the album cover), does the SPLC mention the name of Mr. Earle’s band… the Dukes.

No doubt the fundraisers wanted to avoid any potential association with former KKK leader David Duke, or more likely, those other, hate-filled, Icons of Evil…

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Whatever the reason, we’re obviously witnessing a major change in the way in which the Southern Poverty Law Center makes money. This bears watching and we at Watching the Watchdogs are more than happy to do so.

Stay tuned, y’all…

SPLC — Crunching the Numbers

September 11, 2015

As another summer winds down to a close, it’s always worthwhile to have a look at the Southern Poverty Law Center’s financial numbers and compare them to the company’s fundraising rhetoric.

According to the financial records for the most recent fiscal year, ending October 31, 2014, the SPLC reported total operating expenses of $42,414,311 against total annual revenues of $54,420,509, leaving a tidy “non-profit” of $12,006,198 when all was said and done.

Remember, friends, “non-profit” is a tax status, not a mission statement.

While the financial records on the web site are up-to-date, there are a couple of errors in the text that will, no doubt, be corrected in the near future. The most glaring error states that:

“At the end of the fiscal year, our endowment – a special, board-designated fund established to support our future work – stood at $245.3 million.”

That figure is three years old. According to the SPLC’s most recent IRS Form 990, the company’s endowment fund closed 2014 at a record-breaking $302,825,586 dollars (Page 26). In 2000, Ken Silverstein reported in Harper’s Magazine that SPLC founder Morris Dees at one time announced that the SPLC would cease all fundraising activities once the Endowment Fund reached $55 million dollars. As that target drew nigh, Mr. Dees doubled his bet, saying that he could “live off the interest” of a $100 million dollar endowment.

The Endowment Fund reached that number by 2002, and yet, the fundraising continued. Five years later, the $200 million dollar mark was reached in 2007 and yet, the fundraising continued. Maybe Mr. Dees was misquoted and really had $300 million in mind the whole time.

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Speaking of fundraising, the second error on the financial information page states: “During the last fiscal year, approximately 68% of our total expenses were spent on program services.”

Like everything else to do with the SPLC, that statement is up for interpretation. According to the Form 990, the company spent $13,032,973 “seeking justice by supporting victims of civil rights abuses and hate crimes,” and another $13,939,793 in support of the company’s “public information and education efforts,” for a total program services outlay of $26,972,766, (p. 3), which only adds up to 63% of total expenses for the year, not 68%

But wait… there’s more! 

According to page 2 of the Form 990, the SPLC spent $9,674,637 on fundraising for the year, or 23% of its budget, putting it near the low end of Charity Navigator’s optimal fundraising expenses chart. However, the SPLC’s own auditors note that the company “incurred joint costs of $8,056,407 for educational materials and activities as part of fundraising appeals during the year ended October 31, 2014.”

“Joint costs,” the auditors explain, are “Activities and the production of materials which combine development, education, and management functions are allocated to the program and supporting services on the basis of the content of the material, the reason for its distribution, and the audience to whom it is delivered.”

For example, SPLC “management” spent more than $1,500,000 dollars in printing and postage costs last year, over and above what the education and fundraising wings spent. That makes no sense whatsoever until you realize that “Management” was merely holding that expense for “Development,” (pronounced: “Fundraising”). They’re not lying about spending the money, they’re just not excessively truthful over who spent it.

In short, “joint costs” are fundraising costs that are allocated to program service expenses. As long as the fundraising appeal contains an “action element,” it can technically be called something else. For example, when you receive a note from the SPLC saying “Hate groups are on the rise everywhere! Your financial support will help us fight hate,” you have received “educational materials” and a not fundraising letter. Get it?

When you add up the SPLC’s declared fundraising costs and its “joint” fundraising costs you come up with $17,731,044 dollars, or 42% of total expenses, which blows it completely off Charity Navigator’s charts.

So, if you deduct that $17 million in fundraising costs from the company’s annual expenses, as Mr. Dees promised he would when the Endowment Fund reached $100 million, it cost just under $25 million to keep the SPLC’s doors open last year.

At that rate, the Endowment Fund could support all programs for 12 years without raising another dime, but that doesn’t include the $22 million in tax-free interest generated by the fund, which would cover nearly everything without touching the principle. With a little of the “stewardship” the financial page brags about, the SPLC could carry on indefinitely without ever asking for another red cent.

Don’t hold your breath.

SPLC — Out of the “Civil Rights” Business?

June 30, 2015

With all of the attention the Southern Poverty Law Center has been getting in the press lately over the simple JONAH fraud suit in New Jersey, we couldn’t help but notice that the term “civil rights organization” had mysteriously dropped from the SPLC’s press releases.

After consulting with the Internet Archives’ marvelous Wayback Machine, we discovered that the SPLC has dropped the term “non-profit civil rights organization” from its Who We Are webpage, sometime around March of 2014.
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December 29, 2013, now you see it:

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March 11, 2014, now you don’t:

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Seems rather odd, one would think, but the SPLC actually got out of the civil rights business in 1981, when its founder, Morris Dees, discovered there was far more money to be made hawking “hate groups” than taking on Death Row cases.

All of this was presaged by the SPLC’s $155,000-donor-dollar-a-year PR guru, Mark Potok, who glibly explained to a group of visiting high school teachers and students in 2008:

“In the 70’s… “poverty law” was actually the phrase… it was a phrase used that just applied to… essentially… civil rights law… to kind of human rights legal actions.”

“I know a couple years ago there was a big discussion internally [at the SPLC], ‘Should we change our name to something else?’ People think, you know, that it’s all about, sort of, defending poor people, and that’s not really, exactly what our mission is. By that time, people knew the name so well that, you know, we made, I think, the obviously right decision not to change the name.”

Why would they even consider changing their multimillion-dollar brand name? Because they had dumped the “civil rights law” aspect decades before.

And with more than $302 MILLION dollars in cash on hand, the term “non-profit” seems a little silly.

The SPLC may have stopped claiming it is a civil rights organization, but it has yet to correct anyone in the media who mistakenly identifies them as such.

Looks like it’s up to all of us.

SPLC — “Hate Groups Are Very Hard To Track”

April 28, 2015

In a recent news report, the Southern Poverty Law Center’s latest “Director of the Intelligence Project,” Dr. Heidi Beirich, admitted that her company screwed up in reporting an alleged “hate group” in Little Falls, New York.

On April 23, 2015, staff reporter Stephanie Sorrell-White of the Times of Herkimer, NY,  tossed Dr. Beirich a fig leaf with a headline of a “Computer glitch to blame for hate group misinformation,” but the fact is that the SPLC’s “Hate Map” is nothing more than a blatant fundraising tool.

Dr. Beirich, a long-time SPLC alumna, has only recently taken over the dubious position of “Director” from her predecessor, the arch-PR guru, Mark Potok.

Mark Potok -- Intelligence Director --  Click image to enlarge.

Mark Potok — Intelligence Director — Click image to enlarge.

Mr. Potok, who has ridden his “Hate Map” to a fortune well in excess of a million dollars, was pretty sloppy when it came to applying his patented “hate group” label. To wit, in 2012, Mr. Potok designated some 20 chapters of something he called “the Georgia Militia” on that state’s “hate map.” The only problem was that Mr. Potok couldn’t seem to locate any of those chapters on any map, including his own.

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Instead, Mr. Potok merely added 18 empty slots marked “Georgia Militia” to his “Hate Map” and assigned one chapter to somewhere in Camden County and another as “Statewide.” This, friends, is “hard evidence”?

In 2013, Mr. Potok reduced the number of homeless Georgia Militia chapters to 12, again, with 10 empty slots.

In 2014, after the accession of Dr. Beirich to the dubious throne, the first thing she did was to toss out the Georgia Militia malarkey out of hand. You will not find a single incidence of it on the current Georgia “hate map.” The position is simply untenable. Bravo, Dr. B. for your courage to clean house, at least partially.

Despite Ms. Sorrell-White’s regurgitation of Dr. Beirich’s spurious claim that a non-existent “hate group” was lurking in Little Falls, the truth is that the SPLC’s “Hate Map” is anything but accurate.

In 2011, Mark Potok admitted to this reporter, on camera, that his “hate group” numbers were “anecdotal,” “a rough estimate,” and “an imperfect process,” and last month, no less of an authority than Mark Pitcavage of the Anti-Defamation League stated publicly that Mr. Potok’s claims were “wildly inflated.”

Yet the Media lapdogs continue to lap up these steaming bowls of fundraising tripe without performing even the most rudimentary fact checks.

The SPLC makes big claims and yet nobody in the Media is willing to vet them whatsoever.

Sadly, in an effort to perpetuate the highly lucrative “Hate Map” theme, Dr. Beirich offered the following lame excuses to Ms. Sorrell-White, who naturally gobbled them down without question:

“Hate groups are very hard to track,” she [Beirich] said, noting some groups were listed on the website by county or region.”

“In the case of those hate groups, where there was no city specified, our new system automatically populated the city field,” she [Beirich] said.”

Dr. Beirich, if you don’t have any information on the location of an alleged “hate group,” why in the world are you claiming its existence? The obvious answer is to pad your enormously lucrative “Hate Map,” but you seemed to be cut of a higher quality cloth than your “Vaya con Dinero” predecessor, Mr. Potok.

“We’re angry and embarrassed,” said Beirich, about the error.”

And well you should be, Dr. Beirich. The SPLC is paying you in excess of $150,000 donor-dollars a year to catch these gaffes before they become public. You really dropped the ball on this one.

Dr. Beirich, unlike Mark Potok, you are highly educated, with two Masters degrees and a PhD, in comparison to his BS in Political Science. Naturally, we expect more from you, which is why we applaud your determination to cut some of the fat from Potok’s laughable “hate map” by some 17 percent this year. Obviously, you cannot cut out all of the garbage in a single year or the entire scheme collapses, we “get it,” but you really need to distance yourself from Mr. Potok’s legacy.

Potok knew that nobody in the media would question his fundraising propaganda, but sadly, Dr. B., you do not have that luxury. The Internet will spell the demise of Potok’s pitiful “hate map,” as this example proves, and it will do so on your watch.

While you commended the people of Little Falls for calling you out on this blatant fabrication, inside you must be seething. Mr. Potok, it seems, has sold you a lemon. You’ve been promoted to Captain of the Titanic.

Worse yet, a real journalist might catch on to the SPLC’s “Hate Map” scam. Heaven knows that Watching the Watchdogs has been sharing its information with every news outlet it can reach in just such a hope.

Sooner or later, somebody is going to smell a Pulitzer.

SPLC — Black “Hate Groups” Outnumber The Klan

April 10, 2015

With the recent release of the Southern Poverty Law Center’s latest “Hate Map” fundraising tool, we’ve had a chance to crunch the numbers once again, and , once again, we find them lacking.

We’ve been making this point for several years now and inevitably we run into the same cognitively dissonant crowd who swear that “The SPLC said it. I believe it. That settles it.”

Since you can’t really fight that mentality, the best option is to go with it and agree with them. The disbelievers own these numbers and so this simple factoid is (still) their own:

According to the SPLC’s own “hate group” numbers, the largest single category of “hate group” in these United States is Black and/or Muslim. See it for yourselves.

If you go to the SPLC’s “Hate Map” fundraising tool and click on any state (pick a larger one for this exercise) and then scroll down, you’ll find an itemized list of which alleged “groups” reside in any given town, or, as it turns out, reside in no known location whatsoever, as with this stupidity that we documented in a previous post:

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Yeah. The SPLC claims 19 chapters of “The Aryan Strikeforce” but somehow cannot locate 18 of those chapters on any map, including their own.

Call us picky, but here at Watching the Watchdogs such wishful thinking simply isn’t good enough and so these homeless “hate groups” cannot be counted. 

It’s not like the SPLC provides any information about the alleged Strikeforce chapter in Somerville (although if you do click on the Somerville link the “Hate Map” will show you where in New Jersey Somerville is located. Big deal!), but if they cannot even be bothered to make up some backwoods hamlet to create a fig leaf of credibility, it’s not our fault.

And so, after adding up numbers for the four biggest categories of white “hate groups,” and stripping out the padding of the phantom groups, we come up with the following numbers:

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And so we see, according to the SPLC’s own numbers, minus the homeless “hate groups,” Black Separatist groups, composed mostly of the Nation of Islam, the Black Panthers and the Israelite Church of God, far outnumber the Klan, Neo-Nazis, Skinheads and White Nationalist groups respectively.

[*The SPLC’s list of White Nationalists includes five chapters marked “Statewide” and five marked “Incomplete,” which are meaningless terms so we stripped them out. Even if you leave them in, though, there are still more Black hate groups, according to the SPLC.]

This is nothing new, folks. We first reported this ridiculous finding in 2011 and nothing has changed in the intervening years since.

So for all of you die-hard Southern Poverty Law Center loyalists who simply cannot conceive that your beloved Champions of Justice could either:

A.) Possibly make an error regarding “hate groups,”

or

B.) Simply make up fundraising crap as they go along,

then you own this “statistic.”

These are your numbers, not ours.

Anti-Defamation League Outs SPLC “Hate Map”

April 2, 2015

In an amazing display of internecine disunity, Mark Pitcavage, Director of Investigative Research at the Anti-Defamation League (ADL), threw his opposite number, Mark Potok of the Southern Poverty Law Center, under the proverbial bus recently, claiming that the latter’s “hate group” numbers are “wildly inflated.”

Things have been getting scary enough at the SPLC, what with Mr. Potok’s lucrative but meaningless “hate group” tally dropping for the third year in a row, this time by a whopping 17%, but we never expected to see Mr. Potok outed by a co-captain of the Hate Industry. Strange days indeed!

In a March 23, 2015 article in the South Jersey Times, journalist Jason Laday laments that, according to the latest iteration of Mr. Potok’s “Hate Map” fundraising tool, New Jersey “has the fourth highest number of hate groups in the country.” Laday notes that of the 40 alleged “groups” Mr. Potok has assigned to the Garden State, more than half of them are “racist skinheads” and most of those belong to the AC Skins. And as usual, Mr. Potok offers absolutely nothing to back up his claims.

Enter Mark Pitcavage of the ADL:

“According to Mark Pitcavage, director of investigative research at the Anti-Defamation League (ADL), the SPLC has a habit of counting single individuals as groups or chapters, which can give a skewed impression of hate groups in any given state.” [Emphasis added]

The Southern Poverty Law Center’s list is wildly inflated,” said Pitcavage. “They list skinhead groups in places where there are no organized groups, but instead it’s just a couple of individuals.” [Emphasis added]

Yow! We have to admit that while it is rewarding to see someone in Mr. Pitcavage’s position reaffirming what Watching the Watchdogs has been saying for years now, it’s a little unnerving to watch one Public Relations chief publicly de-panting another.

And if that were not weird enough, in the same article Mr. Potok pretty much admits that his “racist skinhead” numbers are crap:

“However, according to Potok, most racist skinheads aren’t part of any group, so the list is far from comprehensive.”

“Largely, it’s a bar and music scene,” he said. “In general, you do see, from time to time, some political plots, but most of the time it’s low-level interpersonal violence — infighting amongst themselves over women or drugs — or beating people up on the street.”

“By the time you’re 30, you’re aging out of it, by and large,” Potok later added. “You grow your hair out, even if you still have the same views.”

Comforting words, Mr. Potok, but you’re still pulling alleged groups out of your imagination to pad out your “Hate Map.”

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Aryan Strikeforce: 18 out of 19 chapters are homeless.

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Aryan Terror Brigade: 15 out of 16 gone missing.

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Creativity Alliance: 14 out of 15 chapters are pretty creative at hiding.

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Aryan Nations Ohio: 9 out of 11 are AWOL.

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White Boy Society: A perfect 8 out of 8! Really, Mr. Potok? Really?

And there we have it, 64 empty slots in this section of the “Hate Map” alone, despite Mr. Potok’s claim that “Only organizations and their chapters known to be active during 2014 are included.”

One has to seriously ponder exactly what Mr. Potok’s definition of “active” might be.

You did get one thing right, Mr. Potok… Your list is far from being comprehensive, or even comprehensible. Lucky for you and your fundraising machine, nobody in the Media will ever vet your “wildly inflated” claims.

Vaya con dinero, Mr. Potok. Go with the money.

The SPLC’s Outright Telemarketing Scam

February 27, 2015

One month ago, we gave the Southern Poverty Law Center the benefit of the doubt concerning their dubious telemarketing practices. Today, with the release of their 2014 IRS Form 990 tax report, we cannot cover for their outright telemarketing scam any longer.

Here is the SPLC’s IRS Form 990 for the fiscal year ending October 31, 2014.

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For the fourth consecutive year, SPLC Founder Morris Dees, who bills himself as a “sound steward” of the donors’ money has deliberately scammed tens of thousands of well-meaning donors through his network of paid telemarketing rip-off artists.

To wit, for the past four years Mr. Dees has continued his relationship with Grassroots Campaigns of Boston, Mass, despite the horrific hemorrhaging of donor dollars. Grassroots has cost the SPLC hundreds of thousands, and even millions of dollars each year for their fundraising efforts:

2011:  -$212,214

2012:  -$869,686

2013: -$1,156,765

2014:  -$1,130,680

How in the world can Mr. Dees continue to deal with a company that has blatantly siphoned $3,369,345 donor-dollars out of his coffers over the past four years? These horrendous figures more than wipe out every dollar raised by his other telemarketing cronies, not that that amounted to all that much.

Checking out Telefund, Inc. of Denver, we see that they raised $561,102 in the name of the SPLC  in 2014, and only pocketed $422,292 in fees, leaving the SPLC $138,811, or a whopping 25% of the donation money.

Did anyone tell the donors that Telefund was pocketing three quarters of their donor-dollars?

But that’s all chump change compared to the experts at Harris Marketing group, who raised $213,694 in the name of the SPLC and “fighting hate,” and only pocketed $192,928, or a mere 90% of the money donated over the phone.

And yet, Morris Dees could not be happier with the results because Grassroots, Telefund and Harris all sold their information to him. For mere pennies on the dollar, Mr. Dees buys solid donor leads that he can feed into his own uber-efficient in-house fundraising machine at 100% profit down the road.

Best of all, it was the stupid donors who unwittingly paid to have their information sold to Mr. Dees. You really cannot beat that for “stewardship.”

Dees will lose money on the deal this year, but it’s nothing compared to the tens of millions he stands to gain from these donors over the coming decades.

But think about it. In 2014, Mo Dees paid $2,537,027 to third-party telemarketers to raise $1,979,272 in donor-dollars, meaning that the telemarketers kept every last dime they solicited over the phone in the name of the SPLC as well as an additional $557,755 out of the SPLC’s existing donor till

THIS is “sound stewardship?”  At $100 dollars apiece “only” 25,370 of the 2014 donors got screwed out of their donations. A mere pittance. At $50 dollars a pop the number jumps to more than 50,000 suckers, and yet, Mo Dees calls this “sound stewardship?”

Justify it anyway you want, but at least 25,000 well-meaning donors got screwed out of their money, just as they have for the past four years.

It’s time that the media and the IRS investigates the criminal scamming of the Southern Poverty Law Center. This is nothing less than blatant fraud. Selling the suckers one thing and giving them something far less.


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