As part of our ongoing effort to “track” the public relations and fundraising tactics of the Southern Poverty Law Center it has recently come to our attention that one of the most cynical and dubious features of the company’s website is conspicuously absent.
We first reported on the SPLC’s “Stand Strong Against Hate” map in November, 2009, the brain child, no doubt of the company’s Senior Fellow and Public Relations Chief, Mark Potok.
In exchange for nothing more than your first and last name, zip code and email address, you too could become a digital pinhead on Mr. Potok’s map, “adding yourself as a voice of tolerance.”
What Mr. Potok has yet to explain is how turning over all of your contact information to him fought “hate” whatsoever. Not to worry, even if Mr. Potok couldn’t use your information to “fight hate,” no doubt the boys in the Fundraising Department could.
Please note the handy button on the lower right that would allow you to “report” any suspicious activities anonymously, right after you enter your name, zip and email info.
We reminded readers of Mr. Potok’s cynical data-mining in a post about the SPLC’s $8 million dollar telemarketing racket as recently as January 2015, where the “Stand Strong” map was still standing strong and welcoming new pinheads with outstretched hands.
A recent review of the SPLC’s revamped website, however, failed to turn up any trace of this blatant fundraising tool. Clicking on the original URL takes one to the company’s home page. The Internet Archive’s cantankerous marvel, the Wayback Machine, hasn’t seen the “Stand Strong” map since September, 2015.
Granted, it’s only October, as of this writing, and maybe the map will turn up again. We’d like to see it returned, as it has served exquisitely as a visual aid for the SPLC’s fundraising tactics. Even the most devoted Potok-o-phile is always at a loss to explain just how giving up your private information “fights hate,” and in an age where even the most secure websites are vulnerable to hackers, what could a real “hate group” do with that information?
More likely, though, the “Stand Strong” map is yet another reminder of how the SPLC is rebranding and retooling to meet the fundraising realities of the 21st century. The precipitous decline of the Mr. Potok’s longtime flagship, the infamous “Hate Map,” is the most obvious sign that marketing ploys that once worked so well and for so long with the company’s original blue-haired donor base cannot stand up against the Age of the Internet and the scrutiny of web-savvy donors.
This is, no doubt, the reason why the SPLC dropped all pretenses of being a “non-profit civil rights organization” in February, 2014. The real money, in this day and age, is in “advocacy,” where no correlation between civil suits and civil rights is required.
The SPLC’s revamped website has been a bit of a mess lately, so if anyone should locate the “Stand Strong Against Hate” map later on, please pass the info along to us. A watchdog couldn’t ask for a better bone to chew.
We miss Mr. Potok’s Pinheads already.