SPLC — Whither Mark Potok?

It is a dark day at Watching the Watchdogs. A short while ago we were reading an article about a black musician who was fighting racism by befriending white nationalists when we read the following words: “Mark Potok, an expert on extremism formerly with the Southern Poverty Law Center.”

FORMERLY with the SPLC? WHEN did that happen? HOW could that happen? And why wasn’t it a major news item? For millions of people, Mark Potok has been the public face and voice of the Southern Poverty Law Center and the brains behind the insanely lucrative annual “Hate Map” fundraising tool for nearly two decades.

It would nearly impossible to estimate how many millions of donor-dollars Mr. Potok has brought into SPLC coffers over the years.

And now he’s gone? Without so much as a “So long, Mark. Thanks for everything!” from Morris Dees or Richard Cohen?

We immediately turned to our favorite sleuthing tool, the Internet Archives’ cantankerous Wayback Machine to see if we could pinpoint Mr. Potok’s untimely departure.

As of February 20, 2017, Mr. Potok was still listed as a “Senior Fellow” on the SPLC website.

Mark Potok _ Senior-Fellow-Feb-20-17

As of now, Mr. Potok’s biography page, if you can find it, refers to him as “Former Employee.” No “Former Senior Fellow,” or “Senior Fellow Emeritus,” as SPLC co-founder Joe Levin and the late SPLC celebrity spokesman Julian Bond got upon their retirements.

Potok Former Employee

Potok was still listed on the “Leadership” circle page on the site in February.

Feb-22-2017-Leadership _ Southern Poverty Law Center

Today, his picture has been removed from the page with all of the subtlety of an old-time Pravda airbrushing.

8-31_14-Leadership _ Southern Poverty Law Center

In fact, Mr. Potok’s bylines on the hundreds of hit pieces he wrote for the company now refer to him as “Former Employee.”

Potok-byline

Potok’s Facebook page has one cryptic note from March: “Left Job at Southern Poverty Law Center.” No mention of “retiring” or “exploring new opportunities.” Not even a “wants to spend more time with his family.”

Potok Left SPLC

Twenty years of faithful, profitable service and the man is kicked out without so much as a thank you or a Fare-thee-well. What happened?

Apparently Mr. Potok has his own website now, where he is offering his “expertise” on the open market. “I’m an expert on the radical right who spent 20 years at the SPLC.”

Potok Keynote Speaker

While there is no denying that Mr. Potok was a master craftsman of fear-mongering and the smear while at the SPLC, it seems unlikely that he will find another gig that pays anything near the six-digit salary Dees and Cohen have paid him for years.

Potok990

Potok’s website includes several testimonials regarding his career, but the only one from the SPLC comes from retiree Joe Levin. There is no sign of Dees or Cohen to be found anywhere.

Potok Testamonials

What a sad end to a brilliant career. Here was a man who could find unfettered access to every form of media and every leading news outlet with the snap of his fingers. Cut down in his prime at the very dawn of the company’s Golden Era.

With Donald Trump in the White House and Nazi-wannabees holding torchlight processions in Charlottesville, Mr. Potok’s best material ever would have all but written itself. The money is pouring into the SPLC so fast these days that there will no doubt be fat raises for all of the white millionaire proprietors.

Just last week alone, Mo Dees found a way to cash in on the death of Charlottesville protester Heather Heyer. Every tragedy has a silver lining at the SPLC.

It only goes to show the extent of the SPLC’s transformation from “civil rights organization” to “advocacy group.” There are tens of millions of donor-dollars at stake and it’s quite possible that veteran Mark Potok is no longer the “face” of the company that will best appeal to fickle Millennial donors. Maybe he was back-stabbed by ambitious co-workers or somehow crossed his overlords.

For now, we’ll just have to wait until somebody spills the beans. If anyone knows the story, and that includes Mr. Potok himself, please let us know.

There is an old German term, Schadenfreude, which translates more-or-less to “joy or happiness felt at someone else’s misfortune.” Let the record show that we at Watching the Watchdogs take no pleasure at Mark Potok’s departure. While we have spent much of the past decade chronicling his various fear and fundraising campaigns, as a life-long student of communication, rhetoric, persuasion and propaganda, you just have to admire the man’s mastery of the arts.

Though we’ll never agree on much, unless Mr. Potok has a tell-all book up his sleeve, we sincerely tip our hat to a true legend of the art of persuasion.

The man deserved better.

Even if your former colleagues have abandoned you, Mark Potok, we offer you a heartfelt “Fare-thee-well” and we look forward to writing about your work in the future.

“I think a lot of people feel, ‘Oh, groups like the Southern Poverty Law Center, they find, you know, the two hundred Nazis running around the country, they build them up into great big groups, they make a big deal about it and then ask for your money,’ right? In other words, it’s kind of a scam. You hype up this little tiny threat into something scary, uh, and then go and try to make money off of it.”

Mark Potok speaking to Bill Holiday in 2008, Track 2.

 

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2 Responses to “SPLC — Whither Mark Potok?”

  1. Chris Wiley Says:

    Great news. I’ve seen a few journalist’s more that Potok, off the record, admitted the number of hate groups and the threat were exaggerated for money making purposes. As an administrator, I have pushed back against the SPLC insidious influence in our public schools. Its an uphill fight. The SPLC claims 130 kkk groups but you claim they can only find addresses for 100. The ADL, another smear organization, says there are only 40 chapters. Who is correct? And yes Black nationalist groups are far more numerous and deadly

  2. Elizabeth Del Greco Says:

    Good riddance, you lying creep.

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