I just found this superb analysis of the classic propaganda techniques employed by the Southern Poverty Law Center, and in particular, its $150,000 donor-dollar-a-year public relations guru, Mark Potok.
Written in 2010, Patrick Henningsen’s cogent post Textbook Doublethink: SPLC’s Latest Effort Attacks Constitutionalists examines the language and public relations techniques employed by Mr. Potok in his never-ending struggle to extract as many donor-dollars as possible from his mostly elderly donor base.
While I cannot affirm some of Mr. Henningsen’s conclusions regarding individual groups mentioned, his in-depth analysis of the techniques employed is spot on. Nowhere is he more prescient than in his observation that:
“Handlers of this organization may believe that the SPLC is working like a well-oiled machine, ever-effective at infecting the mainstream media with its own choice talking points. But like all tired institutions who rely on the traditional heavy and passive linear News 1.0 operating system…, they can only watch as their model of traditional propaganda distribution becomes increasingly outdated by the day, as millions of active web surfers embrace the more sophisticated News 2.0 model, a model which rewards the readers and viewers who choose to dig, research, corroborate and verify their information- as opposed to accepting information(and obvious spin) on face value.”
The Internet and social media may bring in more cash to the SPLC’s coffers in the short run, but ultimately they will lead to the demise of “non-profit” vigilante groups like the SPLC and the other alphabet soup Hate Industry hucksters.